In today’s digital recruiting world, making the most of your recruiting efforts is a constant cycle of evolution. The same job postings across multiple boards with the same content will only get you so far. Accurate metrics, data analysis, and job optimization are key to keep up with real time changes to your target audience of potential employees.
The Infographic below highlights the process of job optimization used for my client, a mid size trucking client looking to hire drivers nationally. When responses to their job postings on a niche job board fell in the third quarter of 2013, I analyzed the data and had recommendations for improvements to their campaign. The changes took effect in November and the results couldn’t have been better.